在一个睡眠被视为奢侈品、对快节奏生活的焦虑过于真实的世界里，PPG涂料品牌2020年年度色彩——中国瓷器(PPG1160-6)在当今科技驱动的社会中提供逃避现实的机会是再合适不过的了。这款由PPG全球色彩专家手工挑选的色调是钴蓝色和喜怒无常的墨蓝色混合而成，既能带来平静和宁静的睡眠，又能带来希望的精神
In a world where sleep is viewed as a luxury and the anxiety of a fast-paced life is all too real, it is only fitting that PPG paint brand's 2020 Color of the Year, Chinese Porcelain (PPG1160-6),offers escapism in today's technologically driven society. Hand-selected by PPG's global color experts, the shade is a blend of cobalt and moody ink blue that imparts calmness and restful sleep while also offering the spirit of hopefulness.
PPG涂料品牌高级色彩经理迪·施洛特说:
“技术发展越快，它提供的便利越多，我们就越多地寻求能够给我们的生活带来缓慢和真实的活动、体验和生活方式。”
“对简单和逃避技术的需求，在一定程度上是因为消费者渴望像中国瓷器这样的蓝色，让我们更接近海洋和天空等自然元素——在任何空间创造宁静。”
“The faster technology moves and the more convenience it offers, the more we seek activities, experiences and lifestyles that impart slowness and realness into our lives," said Dee Schlotter, senior color manager, PPG paint brand. “The need for simplicity and escapism from technology is, in part, the reason that consumers are craving blues like Chinese Porcelain that bring us closer to natural elements such as the sea and sky – creating serenity in any space."
在最近的PPG全球色彩研讨会上，在一个不受监控的世界中，对连接的需求不断增加，这是一个反复出现的主题。这项一年一度的活动汇聚了来自汽车、消费电子、航空航天以及家居涂料和染色剂行业的20多名PPG全球色彩设计师。在几天的时间里，设计师分析了时装秀、生活方式、人口统计、地理位置以及全球和跨文化的社会灵感，以确定哪些颜色会引起共鸣并代表PPG全球色彩预测，包括年度PPG色彩。
The increasing need for connection in an unmoored world was a reoccurring theme at the recent PPG Global Color Work shop. This annual event brings together more than 20 PPG global color stylists from the automotive, consumer electronics, aerospace and home paint and stain industries. Over the course of several days, the stylists analyze the run way, lifestyles, demographics, geographies, and global and cross-cultural societal inspirations to determine what colors will resonate and represent the PPG global color forecast, including the PPG Color of the Year.
“展望2020年，我们知道颜色是趋势，”施洛特说。“消费者厌倦了纯灰色，希望注入能愉悦感官的颜色。蓝色是从中性世界到色彩世界最容易进入的地方，PPG的中国瓷器提供钴蓝色的能量和亮度——这是一种席卷汽车、消费电子和时尚行业的流行色调。它还融入了住宅和酒店设计中流行的深沉柔和的海军色调。”
“As we look to 2020, we know that color is the trend," said Schlotter. “Consumers are tiring of stark grays and are looking to infuse colors that delight the senses. Blue is the easiest possible entry point from the world of neutrals to the world of color, and PPG's Chinese Porcelain delivers the energy and brightness of cobalt blue – a trending huetaking the automotive, consumer electronics and fashion industry by storm. It also incorporates a deep, muted navy tone that is popular in residential and hospitality design."
根据PPG拥有的技术平台Paintzen发布的最新数据，蓝色是用户探索最多的颜色系列，比中性色高34%，中性色是该网站下一个最受欢迎的颜色系列。在蓝色中，中国瓷器是过去六个月平台上最引人注目的颜色。
According to recent data released by Paintzen, a PPG-owned technology platform that allows customers to pick colors and schedule painting services, blue is the most explored color family by it susers, with 34 percent higher engagement than neutrals – the next most popular color family on the site. Of the blue hues, Chinese Porcelain was the most engaged color on the platform over the past six months.
中国瓷器是一种丰富而传统的色调，为活泼的色彩流行提供了完美而宜人的背景。它还可以作为卧室的特色颜色，搭配清爽的白色寝具和皇冠造型，形成鲜明的对比。在客厅空间，色彩可以在簇绒和天鹅绒家具中添加蓝色，或者搭配PPG金属色系列的Hushed铜(MTL141)等流行金属饰面。
Chinese Porcelain is a rich and traditional hue that provides the perfect, agreeable backdrop for vivacious colors to pop. It also can act as a feature color in a bedroom with crisp white bedding and crown molding to provide a sharp contrast. In the living room space, the hue can be layered with additional blues in tufted and velvet furniture or paired with trending metallic finishes like Hushed Copper (MTL141) from the PPGMETALLIC TONES™ collection.
施洛特建议将中国瓷器与华丽的窗帘或温暖藏红花和姜黄色调的天鹅绒枕头等装饰搭配起来。这种色调也很好地与皮革和尘土飞扬的沙色搭配，引人注目。虽然中国瓷器被公认为PPG 2020年年度色彩，但它也是更广泛的PPG2020年全球色彩趋势预测的焦点。这一预测为酒店、零售和住宅市场的建筑师、设计师和业主提供了方向和灵感。PPG所有商业领域的客户都依赖于建筑、航空航天、汽车和消费电子行业新产品和颜色规格的预测。
Schlotter recommends pairing Chinese Porcelain with décor such as lush drapes or velvet pillows in warm saffron and turmeric tones. The hue also pairs well with leather accents and dusty sandtones for an attention-grabbing look.
While Chinese Porcelain is recognized as the PPG 2020 Color of the Year, it is also the focal point for the broader PPG2020 Global Color Trends Forecast. This forecast provides direction and inspiration to architects, designers and homeowners across the hotel, retailand residential markets. PPG's customers in all business sectors rely on the forecast for new products and color specifications in the architectural, aerospace, automotive and consumer electronic industries.
案例赏析
佛山·保利紫山国际26栋双联别墅
室内设计：尚诺柏纳空间策划联合事务所
摄影师：黄早慧
Matlock House
The Stylesmiths工作室 Danielle Brustman
©Nicole England
HE HOMME高级定制苏州中心店
©DOMANI 东仓建设
JOVE花店，杭州
Mur Mur Lab
©Arttteeezy
迷径 - “迷木”地板展厅，南京
尔我空间设计
©EMMA
法国FRESH SUSHI寿司餐厅
©rodeobasilic
SW House
建筑设计：Arbejazz architecture studio
摄影师：Shai Epstein
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